I call it the “Three Cubed” … the top 3×3 things a midmarket CEO should do to begin the process of building enterprise value in their business.

Last night I spent a very entertaining hour speaking with Wayne Hurlbert on his “Blog Business Success” show and we finished with the Top 3×3. Consider the following 3×3 discussion points for your next leadership meeting.

1. Who are the top three companies in your market and what are three reasons they are at the top?

2. What are the three primary value drivers in your market and what three actions are you taking to move the value needle this year?

3. What are your three areas of vulnerability and what three initiatives do you have in place to mitigate those risks?