Why is belief in a company’s operating model so important?

Employees question how any company operates every day.  They question the product line, the marketing approach, the training programs, the customer intimacy attempts.  They question everything about how the company operates and they normally fill in the cracks of ambiguity with their own answers and rarely are they correct.

It is critical that they be given the reasons why the company is operating like this so they can fully understand it, defend it and own it.  After all, it’s these front line leaders who we want to equip with solid information on as many operating elements of the company as possible.