The New Game Changers
ASIN: B01016SEX2

Whether your company is regionally focused or global in nature, your challenge is the same: frontline workers in critical positions must perform consistently at or above standards if you hope to win in today’s complex business environment. If you want to leapfrog the competition, you need to build a leadership team and a workforce focused on the things that actually produce results.

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About the Book

As the business environment grows ever more complex and new competitors enter the market, the demands on leadership change. Conventional approaches won’t cut it any longer. The New Game Changers tells the story of Aimee Martin, who rejoins her former company to turn around slumping sales. The sales training initiative that was implemented while she was away came highly recommended, but it was not well received by the frontline staff. And now the new head of marketing is proposing yet another initiative–a slick digital sales campaign. The trouble is, Aimee realizes, these approaches focus on the wrong things. Aimee’s realization launches her on a quest that leads to her discovery of four essential strategies that help her focus on the outcomes that make a real impact and transform her leadership. The result: a winning team and business success! The New Game Changers is an easy-to-understand guide that teaches you a new way of thinking that will help you take your team and your organization to the next level.

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