On Monday, my daughter received a certified package from the Immigration and Naturalization Service. On this very special day, she dropped the tag of legal alien and became a citizen. So how does a red blooded nine-year old Cambodian native celebrate? She convinces her mother to take her to Model’s to buy football shoulder pads. You read right. This forty-five pound, soaking wet, ball of fire celebrated her citizenship in the best way she knew … a new set of pads!
Now what does this have to do with building business value? Nothing! But it does tell us what she values and it’s just about the coolest thing I’ve seen in a while.