John P. Kotter
Buy-In: Saving Your Good Idea from Getting Shot Down
You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country.
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The international bestseller — John Kotter’s now-legendary eight-step process for managing change with positive results has become the foundation for leaders and organizations across the globe.
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