The Last Untapped Channel of Distribution
Companies like Dunkin’ Donuts—which makes my favorite coffee—have used franchising to grow very rapidly and secure a significant share of … Read more
Creating Internal Franchises
In a franchise system, a franchisor licenses a business formula—a complete way of doing business—to a franchisee. The franchisee agrees … Read more
Using Leverage to Build Value
Last weekend I attended a reunion of former Conquest employees. Conquest was a very successful technology company founded by Norm … Read more